the endless scroll and the soup experiment
"the amount of time that people spend on your app has to go up,
in order to get your stock price up"
(making things addictive makes the product successful)
"the use of colour, sounds and unexpected rewards to drive compulsive behaviour"
in https://www.bbc.co.uk/news/technology-44640959
em Pt: Sic Notícias, Panorama BBC 22Jul2018
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